Larry Goodell Has the Floor

PCHTF Board Members talk about Affordable Housing

Larry Goodell Has the Floor

Knowing the industry of housing on paper is far different than experiencing it through our community’s neighborhoods.  I have worked in mortgage for 10 of my 24 years of lending and am in my third year as a PCHTF Board Member.  Most eye-opening are the challenges our community’s residents and employees face when it comes to having safe, stable and affordable housing.  Most gratifying are the efforts of PCHTF and providers - Anawim Housing, Community Housing Initiatives, Inc., The Home Connection, Greater Des Moines Habitat for Humanity and Home Opportunities Made Easy, Inc. (HOME, Inc.) who work tirelessly to provide solutions.

Another much-needed and notable part of meeting this growing need is the recognition of area employers that housing is an integral part of economic development, community vibrancy and workforce availability. For example, this past year I was tapped by my employer to oversee an investment being made through PCHTF.  Wells Fargo chose Des Moines as one of 34 communities to invest charitable funds and employee volunteer hours as part of our Leading the Way Home® Priority Markets program, which is a nationwide effort to increase the availability of affordable housing while stabilizing and rebuilding distressed neighborhoods.  While the $250,000 grant from the Wells Fargo’s Housing Foundation to invest in Polk County was significant, it was the 400 employees working September 29 through Rock the Block in a section of the Drake neighborhood - and the other work days made possible by area companies and their employees that I find most impressive and inspiring.

The return on our collective investment of time, resources and sweat is making a difference that you can see firsthand in many of our neighborhoods. It’s incredibly gratifying and one of the many reasons I choose to be a PCHTF board member.


Larry Goodell, Secretary of PCHTF

Area Sales Manager, Wells Fargo Home Mortgage

Larry Goodell has been active in Iowa’s financial services sector for fifteen years. Since joining Wells Fargo Financial in 1987, Goodell has served as branch and area sales manager for Wells Fargo Mortgage Resources and as area sales manager for Wells Fargo Home Mortgage. During this time, Goodell has been responsible for consistent growth in profit and funding volume, an expanding sales force, and award-winning customer service.