What has 1,821,912 impressions, 28,017 opens and 131 click throughs?
The Can I be your Neighbor Campaign. The campaign is managed by the Polk County Housing Trust Fund and sponsored by eight local businesses and eight non-profit housing providers. Its goal is to educate the community on the benefits of affordable housing and the people who live there. It is intended to be an ongoing project of the Housing Trust Fund.
At kickoff plus 45 days the CIBYN has been seen or heard by almost 2 million local residents. A publicity blitz of print, outdoor, digital and radio has directed hundreds of people to the canibeyourneighbor.com website. Site analytics show over 700 individuals have visited the site since April 15th. Of those over 300 went further to read specific articles about local affordable housing and the people who live there.
The next step will be to take the campaign directly to the neighborhood associations. The first opportunity will be Saturday afternoon and evening July 13th. Join the CIBYN Campaign at Jazz in July at the Waveland Golf Course sponsored by the Waveland Park and Waterbury Neighborhood Associations.
Click HERE for Campaign website.